B\u1eadc th\u1ea7y v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u1ebf h\u1ec7 David Stillman c\u00f9ng c\u1eadu con trai 17 tu\u1ed5i c\u1ee7a m\u00ecnh \u0111em \u0111\u1ebfn cho c\u00e1c doanh nghi\u1ec7p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 th\u1ebf h\u1ec7 Z \u2013 m\u1ed9t l\u1edbp nh\u00e2n vi\u00ean ho\u00e0n to\u00e0n m\u1edbi s\u1eafp xu\u1ea5t hi\u1ec7n \u1edf n\u01a1i c\u00f4ng s\u1edf. Trong \u1ea8n s\u1ed1 mang t\u00ean th\u1ebf h\u1ec7 Z \u2013 Gen Z @ Work, c\u00e1c t\u00e1c gi\u1ea3 \u0111\u00fac r\u00fat b\u1ea3y n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u1ebf h\u1ec7 m\u1edbi n\u00e0y, sau khi ph\u1ecfng v\u1ea5n h\u00e0ng tr\u0103m CEO v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 cu\u1ed1n c\u1ea9m nang v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c thu\u1ed9c th\u1ebf h\u1ec7 Z d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n
L\u1eddi t\u00e1c gi\u1ea3:<\/p>\n
M\u1ed9t th\u1ebf h\u1ec7 m\u1edbi \u0111ang d\u1ea7n b\u01b0\u1edbc v\u00e0o \u0111\u1ed9 tu\u1ed5i lao \u0111\u1ed9ng. V\u1eady m\u00e0 h\u00ecnh nh\u01b0 ch\u01b0a m\u1ea5y ai n\u00f3i v\u1ec1 th\u1ebf h\u1ec7 n\u00e0y. Th\u1ebf h\u1ec7 Z l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c sinh ra trong giai \u0111o\u1ea1n 1995 \u2013 2012. C\u00f3 th\u1ec3 ta v\u1eabn coi th\u1ebf h\u1ec7 n\u00e0y nh\u01b0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng mua qu\u1ea7n b\u00f2 hay b\u00fap b\u00ea Barbie. Tuy nhi\u00ean, ch\u00fang ta ch\u01b0a t\u1eebng ngh\u0129 t\u1edbi h\u1ecd nh\u01b0 m\u1ed9t ng\u01b0\u1eddi lao \u0111\u1ed9ng: ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng, gi\u1eef ch\u00e2n, qu\u1ea3n l\u00fd hay t\u1ea1o \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c cho h\u1ecd.<\/p>\n
Kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 c\u1ea3n \u0111\u01b0\u1ee3c s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t th\u1ebf h\u1ec7 m\u1edbi. V\u00e0 ngay b\u00e2y gi\u1edd, ch\u00fang ta ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 th\u1ebf h\u1ec7 Z. Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o ch\u1ee7 \u0111\u1ec1 th\u1ebf h\u1ec7 Z trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, v\u1edbi m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 th\u1ea3o lu\u1eadn xem h\u1ecd s\u1ebd l\u00e0m vi\u1ec7c v\u00e0 th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf ra sao. Ch\u00fang t\u00f4i s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201cH\u1ecd l\u00e0 ai?\u201d c\u0169ng nh\u01b0 gi\u1ea3i th\u00edch t\u1ea1i sao l\u1ea1i c\u00f3 \u0111\u1ecbnh ngh\u0129a \u0111\u00f3, v\u00e0 gi\u1edbi thi\u1ec7u b\u1ea3y \u0111\u1eb7c \u0111i\u1ec3m ch\u1ee7 ch\u1ed1t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 n\u00e0y (b\u1eaft \u0111\u1ea7u xem c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u1eeb trang 69).<\/p>\n
Phigital (k\u1ebft h\u1ee3p gi\u1eefa th\u1ebf gi\u1edbi v\u1eadt ch\u1ea5t v\u00e0 th\u1ebf gi\u1edbi s\u1ed1)<\/p>\n
Si\u00eau t\u00f9y ch\u1ec9nh<\/p>\n
Th\u1ef1c d\u1ee5ng<\/p>\n
FOMO (h\u1ed9i ch\u1ee9ng s\u1ee3 b\u1ecf l\u1ee1)<\/p>\n
Nh\u1eefng nh\u00e0 kinh t\u1ebf h\u1ecdc c\u1ed9ng \u0111\u1ed3ng<\/p>\n
T\u1ef1 m\u00ecnh l\u00e0m l\u1ea5y (Do-it-yourself)<\/p>\n
S\u1ef1 quy\u1ebft t\u00e2m<\/p>\n
V\u1ec0 T\u00c1C GI\u1ea2:<\/p>\n
David Stillman l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 c\u00e1c th\u1ebf h\u1ec7. Trong su\u1ed1t h\u01a1n 20 n\u0103m, \u00f4ng \u0111\u00e3 t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p, ch\u00ednh tr\u1ecb gia v\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u1ec1 vi\u1ec7c n\u1ed1i li\u1ec1n kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c th\u1ebf h\u1ec7. David th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh n\u1ed5i ti\u1ebfng nh\u01b0 CNN, CNBC v\u00e0 TODAY Show.<\/p>\n
Jonah Stillman, con trai c\u1ee7a David, l\u00e0 m\u1ed9t di\u1ec5n gi\u1ea3 v\u00e0 t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng thu\u1ed9c th\u1ebf h\u1ec7 Z. C\u1eadu \u0111ang g\u00f3p ph\u1ea7n gi\u1edbi thi\u1ec7u v\u1ec1 ch\u00ednh th\u1ebf h\u1ec7 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"
B\u1eadc th\u1ea7y v\u1ec1 ch\u1ee7 \u0111\u1ec1 th\u1ebf h\u1ec7 David Stillman c\u00f9ng c\u1eadu con trai 17 tu\u1ed5i c\u1ee7a m\u00ecnh \u0111em \u0111\u1ebfn cho c\u00e1c doanh nghi\u1ec7p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 th\u1ebf h\u1ec7 Z \u2013 m\u1ed9t l\u1edbp nh\u00e2n vi\u00ean ho\u00e0n to\u00e0n m\u1edbi s\u1eafp xu\u1ea5t hi\u1ec7n \u1edf n\u01a1i c\u00f4ng s\u1edf. Trong \u1ea8n s\u1ed1 mang t\u00ean th\u1ebf h\u1ec7 Z \u2013 Gen Z @ Work, c\u00e1c t\u00e1c gi\u1ea3 \u0111\u00fac r\u00fat b\u1ea3y n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u1ebf h\u1ec7 m\u1edbi n\u00e0y, sau khi ph\u1ecfng v\u1ea5n h\u00e0ng tr\u0103m CEO v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 cu\u1ed1n c\u1ea9m nang v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c thu\u1ed9c th\u1ebf h\u1ec7 Z d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n","protected":false},"featured_media":9947,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-9948","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-kinh-te","8":"first","9":"outofstock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":"2021-06-09 22:15:33","out_stock_threshold":null,"inheritable":false,"inbound_stock":1,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":1694,"lost_sales":0,"has_location":false,"update_date":"2026-01-28T23:10:45","atum_locations":[],"atum_stock_status":"outofstock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-01-28T23:10:45","calc_backorders":null,"acf":{"publisher":{"ID":1474,"post_author":"1","post_date":"2021-02-17 01:12:51","post_date_gmt":"2021-02-16 23:12:51","post_content":"","post_title":"Th\u00e1i H\u00e0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"thai-ha","to_ping":"","pinged":"","post_modified":"2021-02-17 01:12:51","post_modified_gmt":"2021-02-16 23:12:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sachviet.eu\/nha-phat-hanh\/thai-ha\/","menu_order":0,"post_type":"publisher","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product\/9948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media\/9947"}],"wp:attachment":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media?parent=9948"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_brand?post=9948"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_cat?post=9948"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_tag?post=9948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}