B\u1ea1n \u0111ang “m\u1eafc k\u1eb9t” trong m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ea1nh ph\u00fac? B\u1ea1n \u0111au \u0111\u1ea7u v\u00ec chuy\u1ec7n ti\u1ec1n b\u1ea1c? B\u1ea1n b\u1ebf t\u1eafc v\u00ec cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh? Cu\u1ed9c s\u1ed1ng n\u00e0y v\u1ed1n nhi\u1ec1u th\u0103ng tr\u1ea7m, tr\u1eafc tr\u1edf. Ai c\u0169ng ph\u1ea3i ch\u1eadt v\u1eadt v\u1edbi v\u00f4 s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 cu\u1ed9c \u0111\u1eddi, c\u00f4ng vi\u1ec7c, \u00fd ngh\u0129a v\u00e0 m\u1ee5c \u0111\u00edch s\u1ed1ng. C\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u00e9o d\u00e0i dai d\u1eb3ng trong h\u00e0ng n\u0103m tr\u1eddi, \u0111\u00f4i khi khi\u1ebfn ch\u00fang ta c\u1ea3m th\u1ea5y nh\u01b0 kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c l\u1ed1i ra…<\/p>\n
Trong “Thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c \u0111\u1eddi \u0111\u00e1ng s\u1ed1ng”, Bill Burnett v\u00e0 Dave Evans – nh\u1eefng chuy\u00ean gia v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ea1i h\u1ecdc Stanford danh ti\u1ebfng – \u0111\u01b0a ra m\u1ed9t c\u00e1ch nh\u00ecn kh\u00e1c l\u1ea1 v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00e9o ngoe c\u1ee7a cu\u1ed9c s\u1ed1ng: G\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n
N\u00f3i c\u00e1ch kh\u00e1c, Bill v\u00e0 Dave h\u01b0\u1edbng d\u1eabn b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 “thi\u1ebft k\u1ebf” cu\u1ed9c s\u1ed1ng nh\u01b0 c\u00e1ch c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u00e3 t\u1ea1o n\u00ean b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng, nh\u1eefng chi\u1ebfc m\u00e1y t\u00ednh c\u1ee7a Apple hay m\u1ed9t chi\u1ebfc xe Ferrari. Qua \u0111\u00f3, b\u1ea1n h\u1ecdc c\u00e1ch suy ngh\u0129 nh\u01b0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf, bi\u1ebft c\u00e1ch \u0111\u1ed9ng n\u00e3o, th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng, \u1ee9ng bi\u1ebfn v\u1edbi m\u1ed7i c\u00e2u h\u1ecfi m\u00e0 cu\u1ed9c s\u1ed1ng \u0111\u01b0a ra, qua \u0111\u00f3 t\u00ecm ra gi\u1ea3i ph\u00e1p th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n
5 ki\u1ec3u t\u01b0 duy c\u0103n b\u1ea3n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn bao g\u1ed3m: T\u00ednh hi\u1ebfu k\u1ef3, s\u1ef1 th\u1eed nghi\u1ec7m, vi\u1ec7c t\u00e1i \u0111\u1ecbnh d\u1ea1ng nh\u1eefng ni\u1ec1m tin sai l\u1ec7ch, vi\u1ec7c ch\u00fa t\u00e2m v\u00e0o qu\u00e1 tr\u00ecnh, s\u1ef1 c\u1ed9ng t\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng c\u00f4ng c\u1ee5, \u00fd t\u01b0\u1edfng v\u1ec1 qu\u1ea3n l\u00fd cu\u1ed9c s\u1ed1ng \u0111\u01b0\u1ee3c c\u00e1c t\u00e1c gi\u1ea3 gi\u1edbi thi\u1ec7u – nh\u01b0 b\u1ea3n \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00eda c\u1ea1nh cu\u1ed9c s\u1ed1ng hay b\u00e0i t\u1eadp nh\u1eadt k\u00fd c\u1ea3m x\u00fac – h\u1ee9a h\u1eb9n s\u1ebd r\u1ea5t h\u1eefu \u00edch.<\/p>\n
\u0110\u1ecdc “Thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c \u0111\u1eddi \u0111\u00e1ng s\u1ed1ng”, b\u1ea1n \u0111\u1ecdc s\u1ebd g\u1eb7p nh\u1eefng ng\u01b0\u1eddi tr\u1ebb l\u1ea1c l\u1ed1i, nh\u1eefng nh\u00e2n v\u1eadt “ch\u01b0a bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec v\u1edbi cu\u1ed9c \u0111\u1eddi m\u00ecnh”, nh\u1eefng con ng\u01b0\u1eddi t\u00e0i gi\u1ecfi nh\u01b0ng g\u1eb7p kh\u1ee7ng ho\u1ea3ng trong s\u1ef1 nghi\u1ec7p, cu\u1ed9c s\u1ed1ng… V\u1edbi m\u1ed7i c\u00e2u chuy\u1ec7n v\u00e0 v\u1ea5n \u0111\u1ec1, c\u00e1c t\u00e1c gi\u1ea3 \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft, t\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch \u00e1p d\u1ee5ng ki\u1ec3u t\u01b0 duy n\u00e0y v\u00e0o gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n
“Kh\u00f4ng quan tr\u1ecdng b\u1ea1n l\u00e0 ai, l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec, \u0111\u00e3 c\u00f3 tu\u1ed5i hay v\u1eabn c\u00f2n tr\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00ednh ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy \u0111\u00e3 t\u1ea1o ra nh\u1eefng c\u00f4ng ngh\u1ec7, s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng gian tuy\u1ec7t v\u1eddi \u0111\u1ec3 thi\u1ebft k\u1ebf s\u1ef1 nghi\u1ec7p v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a m\u00ecnh”. Bill Burnett v\u00e0 Dave Evans \u0111\u00e3 d\u1ea1y cho h\u00e0ng ngh\u00ecn sinh vi\u00ean Stanford v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 c\u00e1ch thi\u1ebft k\u1ebf cu\u1ed9c s\u1ed1ng. Cu\u1ed1n s\u00e1ch l\u1ecdt v\u00e0o danh s\u00e1ch bestseller c\u1ee7a New York Times n\u00e0y \u0111\u00e3 gi\u00fap r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi b\u01b0\u1edbc ra kh\u1ecfi v\u00f2ng l\u1ea9n qu\u1ea9n c\u1ee7a cu\u1ed9c \u0111\u1eddi \u0111\u1ec3 s\u1ed1ng h\u1ea1nh ph\u00fac.<\/p>\n
H\u00e3y \u0111\u1ec3 “Thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c \u0111\u1eddi \u0111\u00e1ng s\u1ed1ng” \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t cu\u1ed9c s\u1ed1ng th\u00fa v\u1ecb, \u00fd ngh\u0129a v\u00e0 tr\u1ecdn v\u1eb9n.<\/p>\n
S\u00e1ch d\u00e0y 295 trang, do NXB T\u1ed5ng h\u1ee3p TP.HCM \u1ea5n h\u00e0nh, First News th\u1ef1c hi\u1ec7n.<\/p>\n
BOX<\/p>\n
Bill Burnett l\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh Thi\u1ebft k\u1ebf Stanford, gi\u00e1o s\u01b0 chuy\u00ean ng\u00e0nh K\u1ef9 s\u01b0 C\u01a1 kh\u00ed \u0111\u1ea1i h\u1ecdc Stanford. Sau khi l\u1ea5y b\u1eb1ng C\u1eed nh\u00e2n v\u00e0 Th\u1ea1c s\u0129 Thi\u1ebft k\u1ebf S\u1ea3n ph\u1ea9m t\u1ea1i Stanford, Bill tr\u1ea3i qua nhi\u1ec1u d\u1ef1 \u00e1n thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, t\u1eeb m\u00e1y t\u00ednh Apple PowerBooks \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh nh\u00e2n v\u1eadt Hasbro Star Wars b\u1ea3n g\u1ed1c. \u00d4ng c\u0169ng n\u1eafm gi\u1eef nhi\u1ec1u b\u1eb1ng s\u00e1ng ch\u1ebf v\u1ec1 c\u01a1 kh\u00ed v\u00e0 thi\u1ebft k\u1ebf.<\/p>\n
Dave Evans l\u00e0 gi\u1ea3ng vi\u00ean chuy\u00ean ng\u00e0nh Thi\u1ebft k\u1ebf S\u1ea3n ph\u1ea9m \u0110\u1ea1i h\u1ecdc Stanford, c\u1ed1 v\u1ea5n qu\u1ea3n l\u00fd ki\u00eam \u0111\u1ed3ng s\u00e1ng l\u1eadp Electronic Arts. Sau khi t\u1ed1t nghi\u1ec7p C\u1eed nh\u00e2n v\u00e0 Th\u1ea1c s\u0129 ng\u00e0nh K\u1ef9 s\u01b0 C\u01a1 kh\u00ed t\u1ea1i Stanford, Dave tr\u1ea3i qua h\u01a1n 30 n\u0103m trong vai tr\u00f2 nh\u00e0 \u0111i\u1ec1u h\u00e0nh ki\u00eam c\u1ed1 v\u1ea5n qu\u1ea3n l\u00fd ng\u00e0nh c\u00f4ng ngh\u1ec7 cao. T\u1ea1i Electronic Arts, Dave \u0111\u00e3 h\u1ed7 tr\u1ee3 nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u00ean con \u0111\u01b0\u1eddng t\u00ecm l\u1ed1i \u0111i ri\u00eang.<\/p>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n \u0111ang “m\u1eafc k\u1eb9t” trong m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ea1nh ph\u00fac? B\u1ea1n \u0111au \u0111\u1ea7u v\u00ec chuy\u1ec7n ti\u1ec1n b\u1ea1c? B\u1ea1n b\u1ebf t\u1eafc v\u00ec cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh? Cu\u1ed9c s\u1ed1ng n\u00e0y v\u1ed1n nhi\u1ec1u th\u0103ng tr\u1ea7m, tr\u1eafc tr\u1edf. Ai c\u0169ng ph\u1ea3i ch\u1eadt v\u1eadt v\u1edbi v\u00f4 s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 cu\u1ed9c \u0111\u1eddi, c\u00f4ng vi\u1ec7c, \u00fd ngh\u0129a v\u00e0 m\u1ee5c \u0111\u00edch s\u1ed1ng. C\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u00e9o d\u00e0i dai d\u1eb3ng trong h\u00e0ng n\u0103m tr\u1eddi, \u0111\u00f4i khi khi\u1ebfn ch\u00fang ta c\u1ea3m th\u1ea5y nh\u01b0 kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c l\u1ed1i ra…<\/p>\n
Trong “Thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c \u0111\u1eddi \u0111\u00e1ng s\u1ed1ng”, Bill Burnett v\u00e0 Dave Evans – nh\u1eefng chuy\u00ean gia v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ea1i h\u1ecdc Stanford danh ti\u1ebfng – \u0111\u01b0a ra m\u1ed9t c\u00e1ch nh\u00ecn kh\u00e1c l\u1ea1 v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00e9o ngoe c\u1ee7a cu\u1ed9c s\u1ed1ng: G\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n
N\u00f3i c\u00e1ch kh\u00e1c, Bill v\u00e0 Dave h\u01b0\u1edbng d\u1eabn b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 “thi\u1ebft k\u1ebf” cu\u1ed9c s\u1ed1ng nh\u01b0 c\u00e1ch c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u00e3 t\u1ea1o n\u00ean b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng, nh\u1eefng chi\u1ebfc m\u00e1y t\u00ednh c\u1ee7a Apple hay m\u1ed9t chi\u1ebfc xe Ferrari. Qua \u0111\u00f3, b\u1ea1n h\u1ecdc c\u00e1ch suy ngh\u0129 nh\u01b0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf, bi\u1ebft c\u00e1ch \u0111\u1ed9ng n\u00e3o, th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng, \u1ee9ng bi\u1ebfn v\u1edbi m\u1ed7i c\u00e2u h\u1ecfi m\u00e0 cu\u1ed9c s\u1ed1ng \u0111\u01b0a ra, qua \u0111\u00f3 t\u00ecm ra gi\u1ea3i ph\u00e1p th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n
5 ki\u1ec3u t\u01b0 duy c\u0103n b\u1ea3n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn bao g\u1ed3m: T\u00ednh hi\u1ebfu k\u1ef3, s\u1ef1 th\u1eed nghi\u1ec7m, vi\u1ec7c t\u00e1i \u0111\u1ecbnh d\u1ea1ng nh\u1eefng ni\u1ec1m tin sai l\u1ec7ch, vi\u1ec7c ch\u00fa t\u00e2m v\u00e0o qu\u00e1 tr\u00ecnh, s\u1ef1 c\u1ed9ng t\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng c\u00f4ng c\u1ee5, \u00fd t\u01b0\u1edfng v\u1ec1 qu\u1ea3n l\u00fd cu\u1ed9c s\u1ed1ng \u0111\u01b0\u1ee3c c\u00e1c t\u00e1c gi\u1ea3 gi\u1edbi thi\u1ec7u – nh\u01b0 b\u1ea3n \u0111\u00e1nh gi\u00e1 c\u00e1c kh\u00eda c\u1ea1nh cu\u1ed9c s\u1ed1ng hay b\u00e0i t\u1eadp nh\u1eadt k\u00fd c\u1ea3m x\u00fac – h\u1ee9a h\u1eb9n s\u1ebd r\u1ea5t h\u1eefu \u00edch.<\/p>\n
\u0110\u1ecdc “Thi\u1ebft k\u1ebf m\u1ed9t cu\u1ed9c \u0111\u1eddi \u0111\u00e1ng s\u1ed1ng”, b\u1ea1n \u0111\u1ecdc s\u1ebd g\u1eb7p nh\u1eefng ng\u01b0\u1eddi tr\u1ebb l\u1ea1c l\u1ed1i, nh\u1eefng nh\u00e2n v\u1eadt “ch\u01b0a bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec v\u1edbi cu\u1ed9c \u0111\u1eddi m\u00ecnh”, nh\u1eefng con ng\u01b0\u1eddi t\u00e0i gi\u1ecfi nh\u01b0ng g\u1eb7p kh\u1ee7ng ho\u1ea3ng trong s\u1ef1 nghi\u1ec7p, cu\u1ed9c s\u1ed1ng… V\u1edbi m\u1ed7i c\u00e2u chuy\u1ec7n v\u00e0 v\u1ea5n \u0111\u1ec1, c\u00e1c t\u00e1c gi\u1ea3 \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft, t\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch \u00e1p d\u1ee5ng ki\u1ec3u t\u01b0 duy n\u00e0y v\u00e0o gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n","protected":false},"featured_media":8189,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[15,46],"product_tag":[],"class_list":{"0":"post-8192","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sach-danh-cho-nguoi-lon","7":"product_cat-ky-nang-song","9":"first","10":"outofstock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":"2023-04-18 07:47:07","out_stock_threshold":null,"inheritable":false,"inbound_stock":0,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":1016,"lost_sales":0,"has_location":false,"update_date":"2026-01-28T23:10:41","atum_locations":[],"atum_stock_status":"outofstock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-01-28T23:10:41","calc_backorders":null,"acf":{"publisher":{"ID":6196,"post_author":"1","post_date":"2021-03-15 01:26:01","post_date_gmt":"2021-03-14 23:26:01","post_content":"","post_title":"FIRST NEWS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"first-news","to_ping":"","pinged":"","post_modified":"2021-03-15 01:26:01","post_modified_gmt":"2021-03-14 23:26:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sachviet.eu\/blog\/nha-phat-hanh\/first-news\/","menu_order":0,"post_type":"publisher","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product\/8192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media\/8189"}],"wp:attachment":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media?parent=8192"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_brand?post=8192"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_cat?post=8192"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_tag?post=8192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}