V\u1ea4N \u0110\u1ec0 C\u1ee6A MARKETING NG\u00c0Y NAY L\u00c0:<\/p>\n
– T\u1ea1i h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty, marketing \u0111ang kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 do \u0111\u00f3 b\u1ecb coi l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng c\u1ea7n thi\u1ebft. B\u1ea5t c\u1ee9 khi n\u00e0o ng\u00e2n s\u00e1ch b\u1ecb si\u1ebft ch\u1eb7t, marketing l\u00e0 m\u1ed9t trong nh\u01b0ng th\u1ee9 \u0111\u1ea7u ti\u00ean b\u1ecb c\u1eaft \u0111i ch\u00ednh b\u1edfi suy ngh\u0129 r\u1eb1ng n\u00f3 l\u00e0 chi ph\u00ed.<\/p>\n
– Nhi\u1ec1u n\u0103m qua nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb v\u00e0 n\u00e2ng c\u1ea5p marketing th\u00e0nh ngh\u1ec7 thu\u1eadt. H\u1ecd b\u1ecb l\u00fang t\u00fang b\u1edfi v\u1ebb h\u00e0o nho\u00e1ng, nh\u1eefng gi\u1ea3i th\u01b0\u1edfng, nh\u1eefng bu\u1ed5i di\u1ec5n thuy\u1ebft, bay t\u1edbi bay lui \u0111\u1ec3 ch\u1ee5p \u1ea3nh tr\u00ean c\u00e1c qu\u1ea7n \u0111\u1ea3o nhi\u1ec7t \u0111\u1edbi, v\u00e0 h\u1ecd qu\u00ean m\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a Marketer l\u00e0 B\u00c1N H\u00c0NG. H\u1ecd n\u00f3i v\u1edbi nhau r\u1eb1ng c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 kh\u00f4ng th\u1ec3 \u0111o \u0111\u1ebfm trong ng\u00e0y m\u1ed9t ng\u00e0y hai \u0111\u01b0\u1ee3c, ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i \u0111o hi\u1ec7u qu\u1ea3 c\u1ee7a marketing \u1edf th\u00ec t\u01b0\u01a1ng lai. C\u00f2n t\u01b0\u01a1ng lai l\u00e0 bao nhi\u00eau n\u0103m th\u00ec kh\u00f4ng ai c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng. Nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y, ng\u01b0\u1eddi s\u1eafm vai \u00f4ng ch\u1ee7 kh\u00f3 t\u00ednh, k\u1ebb \u0111\u00f3ng vai ngh\u1ec7 s\u0129 ve s\u1ea7u m\u1ea3i m\u00ea ca h\u00e1t nh\u1ea3y m\u00faa t\u1ea5t c\u1ea3 \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t Marketing b\u1ea5t l\u1ef1c<\/p>\n
\u2013 M\u1ed9t Marketing KH\u00d4NG B\u00c1N \u0110\u01af\u1ee2C H\u00c0NG, KH\u00d4NG KI\u1ebeM \u0110\u01af\u1ee2C TI\u1ec0N! \u0110\u00f3 l\u00e0 l\u00fd do Sergio Zyman – C\u1ef1u Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a Coca Cola, m\u1ed9t marketer l\u00e3o l\u00e0ng vi\u1ebft n\u00ean cu\u1ed1n \u201cMarketing gi\u1ecfi \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n\u201d.<\/p>\n
Cu\u1ed1n s\u00e1ch l\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a nh\u1eefng th\u1eadp k\u1ef7 h\u1ecdc t\u1eadp c\u1ee7a Sergio Zyman \u0111\u1ec3 cho ra \u0111\u1eddi nh\u1eefng chi\u1ebfn d\u1ecbch, chi\u1ebfn thu\u1eadt v\u00e0 quy tr\u00ecnh v\u00f4 c\u00f9ng ngo\u1ea1n m\u1ee5c. M \u1ed9t cu\u1ed1n s\u00e1ch m\u00e0 khi l\u1eadt gi\u1edf \u0111\u1ebfn trang cu\u1ed1i c\u00f9ng b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c Marketing th\u1ef1c s\u1ef1 l\u00e0 g\u00ec, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Marketing hi\u1ec7u qu\u1ea3 v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n! R\u1eb1ng, marketing l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p gia t\u0103ng v\u1ec1 m\u1eb7t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n v\u00ec v\u1eady ch\u1ec9 c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ea7u t\u01b0 ho\u1eb7c gi\u1eef nguy\u00ean ch\u1ee9 kh\u00f4ng n\u00ean c\u1eaft gi\u1ea3m.<\/p>\n
N\u1ebfu \u0111i\u1ec1u c\u00f4ng ty b\u1ea1n l\u00e0m khi kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng l\u00e0 c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch Marketing c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t th\u00ec b\u1ea1n toi r\u1ed3i! V\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing c\u1ea7n nh\u1edb l\u1ea1i th\u1eadt nhanh r\u1eb1ng marketing l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m. Marketing kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i v\u00e0 n\u00f3 c\u0169ng ch\u1eb3ng ph\u1ea3i ngh\u1ec7 thu\u1eadt trang tr\u00ed k\u1ef3 di\u1ec7u n\u00e0o c\u1ea3. N\u00f3 l\u00e0 c\u00f4ng chuy\u1ec7n kinh doanh, l\u00e0m \u0103n thu\u1ea7n t\u00fay.<\/p>\n
Marketing ch\u00ednh l\u00e0 vi\u1ec7c l\u1eadp ra nh\u1eefng k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch th\u1ea5u \u0111\u00e1o, c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 th\u1ef1c thi hi\u1ec7u qu\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1eb1m l\u00f4i k\u00e9o th\u00eam nhi\u1ec1u ng\u01b0\u1eddi mua nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t th\u01b0\u1eddng xuy\u00ean h\u01a1n gi\u00fap c\u00f4ng ty l\u00e0m ra th\u00eam ti\u1ec1n. Ch\u00ednh v\u00ec l\u1ebd \u0111\u00f3, Marketing trong t\u01b0\u01a1ng lai \u2013 l\u00e0 marketing-quay-v\u1ec1-n\u1ec1n-t\u1ea3ng-c\u01a1-b\u1ea3n.<\/p>\n
B\u1ea1n chi ti\u1ec1n \u0111\u1ec3 ki\u1ebfm ra ti\u1ec1n!<\/p>\n
V\u1ec0 CU\u1ed0N S\u00c1CH:<\/p>\n
– Marketing gi\u1ecfi \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n (T\u1ef1 g\u1ed1c: the end of advertising as we know it) l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n ng\u00e0y ng\u00e0y soi s\u00e1ng v\u00e0 l\u00e0 kim ch\u1ec9 nam cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/p>\n
\u2013 ti\u1ebfp th\u1ecb c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n
– S\u00e1ch \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c t\u00e1i b\u1ea3n 20 l\u1ea7n b\u1eb1ng 19 th\u1ee9 ti\u1ebfng. V\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 4\/5 sao t\u1ea1i Amazon.<\/p>\n
V\u1ec0 T\u00c1C GI\u1ea2:<\/p>\n
– Sergio Zyman – C\u1ef1u Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a Coca Cola, m\u1ed9t marketer l\u00e3o l\u00e0ng c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn. Ng\u01b0\u1eddi m\u00e0, c\u1ea3 tri\u1ec7u marketers ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c 1-2 ng\u01b0\u1eddi xu\u1ea5t ch\u00fang nh\u01b0 th\u1ebf.<\/p>\n
– Ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng c\u00f3 bi\u1ec7t hi\u1ec7u \u201cAya-Cola\u201d t\u1ea1i \u0111\u1ea1i l\u1ed9 Madison, New York nh\u1edd vi\u1ec7c t\u0103ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Coca Cola t\u1eeb 56 t\u1ef7 \u0111\u00f4 la n\u0103m 1993 \u0111\u1ebfn 193 t\u1ef7 \u0111\u00f4 (t\u0103ng tr\u01b0\u1edfng 245% trong v\u1ecfn v\u1eb9n 5 n\u0103m).<\/p>\n
– S\u00e1ng l\u1eadp v\u00e0 l\u00e0 CEO c\u1ee7a Z Marketing, m\u1ed9t c\u00f4ng ty chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a d\u1ea1ng t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y marketing \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi.<\/p>\n
AI C\u1ea6N MARKETING GI\u1eceI \u0110\u1ec2 KI\u1ebeM \u0110\u01af\u1ee2C TI\u1ec0N?<\/p>\n
N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, ho\u1eb7c n\u1ebfu b\u1ea1n l\u00e0 qu\u1ea3n l\u00fd marketing, nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ho\u1eb7c l\u00e0 ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p ho\u1eb7c ch\u1ec9 l\u00e0 m\u1ed9t ng\u01b0\u1eddi y\u00eau th\u00edch mu\u1ed1n hi\u1ec3u marketing l\u00e0 g\u00ec, th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng ph\u00ed ph\u1ea1m b\u1ea5t c\u1ee9 m\u1ed9t gi\u00e2y ph\u00fat n\u00e0o khi b\u1ea1n mua, \u0111\u1ecdc \u0111\u1ec3 t\u00ecm hi\u1ec3u cu\u1ed1n s\u00e1ch n\u00e0y v\u00e0 t\u01b0 t\u01b0\u1edfng c\u1ee7a n\u00f3.”