Cu\u1ed1n s\u00e1ch \u201cCH\u00c2N DUNG TH\u1eacT – Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1eb1ng nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n\u201d chia s\u1ebb m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed, kh\u00f4ng c\u1ea7n kh\u1ea3o s\u00e1t tr\u00ean quy m\u00f4 l\u1edbn nh\u01b0ng l\u1ea1i \u0111em \u0111\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho marketer trong ng\u00e0nh h\u00e0ng B2C c\u00f3 gi\u00e1 tr\u1ecb cao (gi\u00e1o d\u1ee5c, y t\u1ebf, tour du l\u1ecbch, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u00f4 t\u00f4, ch\u1ee9ng kho\u00e1n,) v\u00e0 c\u00e1c ng\u00e0nh h\u00e0ng B2B.<\/p>\n
“N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t marketer lu\u00f4n ph\u1ea3i ng\u1ed3i b\u00e0n gi\u1ea5y \u0111\u1ec3 cho ra nh\u1eefng gi\u1ea3 thuy\u1ebft v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng, hay th\u01b0\u1eddng c\u1ea3m th\u1ea5y nghi ng\u1edd nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, cu\u1ed1n s\u00e1ch CH N DUNG TH\u1eacT s\u1ebd gi\u00fap b\u1ea1n l\u1eafng nghe v\u00e0 t\u00ecm ra \u0111i\u1ec1u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mong mu\u1ed1n.<\/p>\n
D\u1ef1a tr\u00ean quan \u0111i\u1ec3m ch\u00e2n dung ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i v\u00e0 th\u1ef1c t\u1ebf v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng insight \u0111\u00e1ng ng\u1ea1c nhi\u00ean v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua: k\u1ef3 v\u1ecdng v\u00e0 m\u1ed1i quan t\u00e2m, th\u00e1i \u0111\u1ed9 v\u00e0 \u0111\u1ed9ng l\u1ef1c, h\u1ec7 t\u01b0 t\u01b0\u1edfng, qu\u00e1 tr\u00ecnh so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng,<\/p>\n
\u0110\u1eb7c bi\u1ec7t, ch\u1ec9 th\u00f4ng qua 8 – 10 cu\u1ed9c tr\u00f2 chuy\u1ec7n, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 c\u00f3 th\u1ec3 l\u00e0m s\u00e1ng t\u1ecf b\u1ee9c ch\u00e2n dung \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ng\u01b0\u1eddi mua h\u00e0ng. V\u00ec th\u1ebf, vi\u1ec7c nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n t\u1ed1n nhi\u1ec1u th\u1eddi gian, nh\u00e2n s\u1ef1 v\u00e0 chi ph\u00ed – ph\u00f9 h\u1ee3p cho c\u1ea3 nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c gi\u1edbi h\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cu\u1ed1n s\u00e1ch \u201cCH\u00c2N DUNG TH\u1eacT – Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1eb1ng nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n\u201d chia s\u1ebb m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed, kh\u00f4ng c\u1ea7n kh\u1ea3o s\u00e1t tr\u00ean quy m\u00f4 l\u1edbn nh\u01b0ng l\u1ea1i \u0111em \u0111\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p cho marketer trong ng\u00e0nh h\u00e0ng B2C c\u00f3 gi\u00e1 tr\u1ecb cao (gi\u00e1o d\u1ee5c, y t\u1ebf, tour du l\u1ecbch, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, \u00f4 t\u00f4, ch\u1ee9ng kho\u00e1n,) v\u00e0 c\u00e1c ng\u00e0nh h\u00e0ng B2B.<\/p>\n
“N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t marketer lu\u00f4n ph\u1ea3i ng\u1ed3i b\u00e0n gi\u1ea5y \u0111\u1ec3 cho ra nh\u1eefng gi\u1ea3 thuy\u1ebft v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng, hay th\u01b0\u1eddng c\u1ea3m th\u1ea5y nghi ng\u1edd nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, cu\u1ed1n s\u00e1ch CH N DUNG TH\u1eacT s\u1ebd gi\u00fap b\u1ea1n l\u1eafng nghe v\u00e0 t\u00ecm ra \u0111i\u1ec1u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mong mu\u1ed1n.<\/p>\n
D\u1ef1a tr\u00ean quan \u0111i\u1ec3m ch\u00e2n dung ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i v\u00e0 th\u1ef1c t\u1ebf v\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c nh\u1eefng insight \u0111\u00e1ng ng\u1ea1c nhi\u00ean v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua: k\u1ef3 v\u1ecdng v\u00e0 m\u1ed1i quan t\u00e2m, th\u00e1i \u0111\u1ed9 v\u00e0 \u0111\u1ed9ng l\u1ef1c, h\u1ec7 t\u01b0 t\u01b0\u1edfng, qu\u00e1 tr\u00ecnh so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng,<\/p>\n
\u0110\u1eb7c bi\u1ec7t, ch\u1ec9 th\u00f4ng qua 8 – 10 cu\u1ed9c tr\u00f2 chuy\u1ec7n, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 c\u00f3 th\u1ec3 l\u00e0m s\u00e1ng t\u1ecf b\u1ee9c ch\u00e2n dung \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ng\u01b0\u1eddi mua h\u00e0ng. V\u00ec th\u1ebf, vi\u1ec7c nghi\u00ean c\u1ee9u ch\u00e2n dung kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n t\u1ed1n nhi\u1ec1u th\u1eddi gian, nh\u00e2n s\u1ef1 v\u00e0 chi ph\u00ed – ph\u00f9 h\u1ee3p cho c\u1ea3 nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c gi\u1edbi h\u1ea1n.<\/p>\n","protected":false},"featured_media":24443,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[15,46],"product_tag":[83],"class_list":{"0":"post-24444","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sach-danh-cho-nguoi-lon","7":"product_cat-ky-nang-song","8":"product_tag-sach-moi-xuat-ban","10":"first","11":"outofstock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":"2023-11-01 14:44:10","out_stock_threshold":null,"inheritable":false,"inbound_stock":0,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":819,"lost_sales":0,"has_location":false,"update_date":"2026-01-28T23:11:17","atum_locations":[],"atum_stock_status":"outofstock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-01-28T23:11:17","calc_backorders":null,"acf":{"publisher":{"ID":12963,"post_author":"1","post_date":"2021-06-11 23:40:15","post_date_gmt":"2021-06-11 20:40:15","post_content":"","post_title":"Rio Book","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"rio-book","to_ping":"","pinged":"","post_modified":"2021-06-11 23:40:15","post_modified_gmt":"2021-06-11 20:40:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sachviet.eu\/nha-phat-hanh\/rio-book\/","menu_order":0,"post_type":"publisher","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product\/24444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media\/24443"}],"wp:attachment":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media?parent=24444"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_brand?post=24444"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_cat?post=24444"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_tag?post=24444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}