T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch d\u1ea1y c\u00e1ch l\u00e0m gi\u00e0u tu\u1ea7n t\u1ef1 theo c\u00e1c b\u01b0\u1edbc 1 – 2 – 3,… c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ch\u1ec9 d\u1eabn b\u00ed quy\u1ebft kinh doanh hay ngh\u1ec7 thu\u1eadt qu\u1ea3n l\u00fd. L\u00e0 h\u00e0nh tr\u00ecnh t\u00ecm ra ch\u00e2n l\u00fd c\u1ee7a H\u1ea1nh ph\u00fac, \u0110am m\u00ea v\u00e0 L\u1ee3i nhu\u1eadn, T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a t\u00e1c gi\u1ea3 t\u1eeb nh\u1eefng th\u01b0\u01a1ng v\u1ee5 kinh doanh \u0111\u01b0\u1ee3c kh\u1edfi nghi\u1ec7p t\u1eeb khi 9 tu\u1ed5i. Nh\u1eefng trang tr\u1ea1i giun \u0111\u1ea5t, l\u00e0m c\u00fac \u00e1o th\u1ee7 c\u00f4ng, b\u00e1n pizza \u1edf Harvard,… \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n m\u00f3ng cho m\u1ed9t LinkExchange v\u00e0 sau n\u00e0y l\u00e0 Zappos l\u1eebng danh.<\/p>\n
V\u1edbi T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng, nhi\u1ec7t t\u00ecnh v\u00e0 c\u1ea3 m\u1ed9t ch\u00fat \u0111i\u00ean r\u1ed3 cho nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh m\u00e0 nghe qua t\u01b0\u1edfng nh\u01b0 r\u1ea5t li\u1ec1u m\u1ea1ng. Nh\u01b0ng v\u1edbi Zappos, Tony Hsieh \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 “v\u0103n h\u00f3a c\u00f4ng ty” – ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng v\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc.<\/p>\n
L\u00e0 cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean trang Amazon.com: x\u1ebfp th\u1ee9 1 trong c\u00e1c s\u00e1ch v\u1ec1 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng; x\u1ebfp th\u1ee9 5 trong c\u00e1c s\u00e1ch v\u1ec1 Marketing v\u00e0 B\u00e1n h\u00e0ng; v\u00e0 x\u1ebfp th\u1ee9 7 trong c\u00e1c s\u00e1ch v\u1ec1 Qu\u1ea3n l\u00fd.<\/p>\n
Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, trong \u0111\u00f3, Tony Hseih chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc kinh doanh kh\u00e1c nhau m\u00e0 \u00f4ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c trong cu\u1ed9c \u0111\u1eddi, t\u1eeb m\u1ed9t qu\u1ea7y b\u00e1n n\u01b0\u1edbc chanh v\u00e0 c\u1eeda h\u00e0ng b\u00e1n pizza cho t\u1edbi LinkExchange, Zappos.<\/p>\n
T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y – C\u00e2u chuy\u1ec7n v\u1ec1 c\u00f4ng ty Zappos.com \u0111\u01b0\u1ee3c Amazon mua l\u1ea1i v\u1edbi gi\u00e1 1.2 t\u1ec9 \u0111\u00f4 (Delivering Happiness) l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, trong \u0111\u00f3, Tony Hseih chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc kinh doanh kh\u00e1c nhau m\u00e0 \u00f4ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c trong cu\u1ed9c \u0111\u1eddi, t\u1eeb m\u1ed9t qu\u1ea7y b\u00e1n n\u01b0\u1edbc chanh v\u00e0 c\u1eeda h\u00e0ng b\u00e1n pizza cho t\u1edbi LinkExchange, Zappos\u2026\u00d4ng c\u0169ng \u0111\u00e3 l\u00fd gi\u1ea3i vi\u1ec7c t\u1eadp trung v\u00e0o v\u0103n ho\u00e1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1eabn t\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng kh\u00f4ng th\u1ec3 ng\u1edd nh\u01b0 th\u1ebf n\u00e0o: khi\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nhi\u1ec7m v\u1ee5 c\u1ee7a to\u00e0n c\u00f4ng ty, kh\u00f4ng ph\u1ea3i ch\u1ec9 m\u1ed9t b\u1ed9 ph\u1eadn; t\u1eadp trung v\u00e0o v\u0103n ho\u00e1 doanh nghi\u1ec7p nh\u01b0 \u01b0u ti\u00ean s\u1ed1 1; \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb khoa h\u1ecdc v\u1ec1 h\u1ea1nh ph\u00fac v\u00e0o vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p; gi\u00fap nh\u00e2n vi\u00ean tr\u01b0\u1edfng th\u00e0nh trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p.<\/p>\n
Cu\u1ed1i c\u00f9ng, \u00f4ng cho ch\u00fang ta th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c d\u00f9ng s\u1ef1 h\u1ea1nh ph\u00fac nh\u01b0 m\u1ed9t khu\u00f4n kh\u1ed5 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, \u0111am m\u00ea, v\u00e0 m\u1ee5c \u0111\u00edch trong c\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 trong cu\u1ed9c s\u1ed1ng. Tr\u00ean Amazon.com, “T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y – C\u00e2u chuy\u1ec7n v\u1ec1 c\u00f4ng ty Zappos.com \u0111\u01b0\u1ee3c Amazon mua l\u1ea1i v\u1edbi gi\u00e1 1 t\u1ec9 \u0111\u00f4” x\u1ebfp th\u1ee9 23 trong s\u1ed1 100 c\u00e1c cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t, x\u1ebfp th\u1ee9 nh\u1ea5t trong c\u00e1c s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t v\u1ec1 Qu\u1ea3n l\u00fd, x\u1ebfp th\u1ee9 nh\u1ea5t trong c\u00e1c cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t v\u1ec1 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 x\u1ebfp th\u1ee9 nh\u1ea5t trong c\u00e1c cu\u1ed1n s\u00e1ch v\u1ec1 k\u1ef9 n\u0103ng Truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch d\u1ea1y c\u00e1ch l\u00e0m gi\u00e0u tu\u1ea7n t\u1ef1 theo c\u00e1c b\u01b0\u1edbc 1 – 2 – 3,… c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch ch\u1ec9 d\u1eabn b\u00ed quy\u1ebft kinh doanh hay ngh\u1ec7 thu\u1eadt qu\u1ea3n l\u00fd. L\u00e0 h\u00e0nh tr\u00ecnh t\u00ecm ra ch\u00e2n l\u00fd c\u1ee7a H\u1ea1nh ph\u00fac, \u0110am m\u00ea v\u00e0 L\u1ee3i nhu\u1eadn, T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a t\u00e1c gi\u1ea3 t\u1eeb nh\u1eefng th\u01b0\u01a1ng v\u1ee5 kinh doanh \u0111\u01b0\u1ee3c kh\u1edfi nghi\u1ec7p t\u1eeb khi 9 tu\u1ed5i. Nh\u1eefng trang tr\u1ea1i giun \u0111\u1ea5t, l\u00e0m c\u00fac \u00e1o th\u1ee7 c\u00f4ng, b\u00e1n pizza \u1edf Harvard,… \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n m\u00f3ng cho m\u1ed9t LinkExchange v\u00e0 sau n\u00e0y l\u00e0 Zappos l\u1eebng danh.<\/p>\n
V\u1edbi T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng, nhi\u1ec7t t\u00ecnh v\u00e0 c\u1ea3 m\u1ed9t ch\u00fat \u0111i\u00ean r\u1ed3 cho nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh m\u00e0 nghe qua t\u01b0\u1edfng nh\u01b0 r\u1ea5t li\u1ec1u m\u1ea1ng. Nh\u01b0ng v\u1edbi Zappos, Tony Hsieh \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 “v\u0103n h\u00f3a c\u00f4ng ty” – ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng v\u00e0 nh\u1eefng d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc.<\/p>\n
L\u00e0 cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean trang Amazon.com: x\u1ebfp th\u1ee9 1 trong c\u00e1c s\u00e1ch v\u1ec1 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng; x\u1ebfp th\u1ee9 5 trong c\u00e1c s\u00e1ch v\u1ec1 Marketing v\u00e0 B\u00e1n h\u00e0ng; v\u00e0 x\u1ebfp th\u1ee9 7 trong c\u00e1c s\u00e1ch v\u1ec1 Qu\u1ea3n l\u00fd.<\/p>\n
Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, trong \u0111\u00f3, Tony Hseih chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc kinh doanh kh\u00e1c nhau m\u00e0 \u00f4ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c trong cu\u1ed9c \u0111\u1eddi, t\u1eeb m\u1ed9t qu\u1ea7y b\u00e1n n\u01b0\u1edbc chanh v\u00e0 c\u1eeda h\u00e0ng b\u00e1n pizza cho t\u1edbi LinkExchange, Zappos.<\/p>\n
T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y – C\u00e2u chuy\u1ec7n v\u1ec1 c\u00f4ng ty Zappos.com \u0111\u01b0\u1ee3c Amazon mua l\u1ea1i v\u1edbi gi\u00e1 1.2 t\u1ec9 \u0111\u00f4 (Delivering Happiness) l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, trong \u0111\u00f3, Tony Hseih chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc kinh doanh kh\u00e1c nhau m\u00e0 \u00f4ng \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c trong cu\u1ed9c \u0111\u1eddi, t\u1eeb m\u1ed9t qu\u1ea7y b\u00e1n n\u01b0\u1edbc chanh v\u00e0 c\u1eeda h\u00e0ng b\u00e1n pizza cho t\u1edbi LinkExchange, Zappos\u2026\u00d4ng c\u0169ng \u0111\u00e3 l\u00fd gi\u1ea3i vi\u1ec7c t\u1eadp trung v\u00e0o v\u0103n ho\u00e1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1eabn t\u1edbi nh\u1eefng th\u00e0nh c\u00f4ng kh\u00f4ng th\u1ec3 ng\u1edd nh\u01b0 th\u1ebf n\u00e0o: khi\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nhi\u1ec7m v\u1ee5 c\u1ee7a to\u00e0n c\u00f4ng ty, kh\u00f4ng ph\u1ea3i ch\u1ec9 m\u1ed9t b\u1ed9 ph\u1eadn; t\u1eadp trung v\u00e0o v\u0103n ho\u00e1 doanh nghi\u1ec7p nh\u01b0 \u01b0u ti\u00ean s\u1ed1 1; \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb khoa h\u1ecdc v\u1ec1 h\u1ea1nh ph\u00fac v\u00e0o vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p; gi\u00fap nh\u00e2n vi\u00ean tr\u01b0\u1edfng th\u00e0nh trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p.<\/p>\n
Cu\u1ed1i c\u00f9ng, \u00f4ng cho ch\u00fang ta th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c d\u00f9ng s\u1ef1 h\u1ea1nh ph\u00fac nh\u01b0 m\u1ed9t khu\u00f4n kh\u1ed5 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn, \u0111am m\u00ea, v\u00e0 m\u1ee5c \u0111\u00edch trong c\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 trong cu\u1ed9c s\u1ed1ng. Tr\u00ean Amazon.com, “T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y – C\u00e2u chuy\u1ec7n v\u1ec1 c\u00f4ng ty Zappos.com \u0111\u01b0\u1ee3c Amazon mua l\u1ea1i v\u1edbi gi\u00e1 1 t\u1ec9 \u0111\u00f4” x\u1ebfp th\u1ee9 23 trong s\u1ed1 100 c\u00e1c cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t, x\u1ebfp th\u1ee9 nh\u1ea5t trong c\u00e1c s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t v\u1ec1 Qu\u1ea3n l\u00fd, x\u1ebfp th\u1ee9 nh\u1ea5t trong c\u00e1c cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t v\u1ec1 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 x\u1ebfp th\u1ee9 nh\u1ea5t trong c\u00e1c cu\u1ed1n s\u00e1ch v\u1ec1 k\u1ef9 n\u0103ng Truy\u1ec1n th\u00f4ng.<\/p>\n","protected":false},"featured_media":17869,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[15,45],"product_tag":[],"class_list":{"0":"post-17870","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sach-danh-cho-nguoi-lon","7":"product_cat-tieu-thuyet","9":"first","10":"outofstock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":"2024-08-13 00:06:05","out_stock_threshold":null,"inheritable":false,"inbound_stock":0,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":533,"lost_sales":684,"has_location":false,"update_date":"2026-01-28T23:11:22","atum_locations":[{"id":32,"name":"Helsinki","slug":"helsinki"}],"atum_stock_status":"outofstock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-01-28T23:11:22","calc_backorders":null,"acf":{"publisher":{"ID":2817,"post_author":"1","post_date":"2021-02-27 00:00:35","post_date_gmt":"2021-02-26 22:00:35","post_content":"","post_title":"Alpha Books","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"alpha-books","to_ping":"","pinged":"","post_modified":"2021-02-27 00:00:35","post_modified_gmt":"2021-02-26 22:00:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sachviet.eu\/nha-phat-hanh\/alpha-books\/","menu_order":0,"post_type":"publisher","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product\/17870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media\/17869"}],"wp:attachment":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media?parent=17870"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_brand?post=17870"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_cat?post=17870"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_tag?post=17870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}