T\u1ea1i sao Mujirushi Ryohin (hay Muji) l\u1ea1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi? C\u00f3 l\u1ebd m\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi ri\u00eang cho c\u00e2u h\u1ecfi n\u00e0y: \u201cV\u00ec ki\u1ec3u d\u00e1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n,\u201d \u201cv\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 ch\u1ee9c n\u0103ng t\u1ed1i thi\u1ec3u,\u201d \u201cv\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng,\u201d hay \u201cv\u00ec ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.\u201d C\u00e2u tr\u1ea3 l\u1eddi n\u00e0o c\u0169ng \u0111\u00fang nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u kh\u00f4ng n\u00f3i h\u1ebft \u0111\u01b0\u1ee3c l\u00fd do Muji th\u00e0nh c\u00f4ng.<\/p>\n
Khi nh\u1eafc t\u1edbi Muji, c\u00f3 l\u1ebd s\u1ebd sai l\u1ea7m n\u1ebfu ch\u00fang ta ch\u1ec9 nh\u00ecn v\u00e0o t\u1eebng s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb v\u00e0 ki\u1ec3u d\u00e1ng c\u1ee7a ch\u00fang. B\u1edfi c\u00f3 m\u1ed9t t\u01b0 t\u01b0\u1edfng r\u1ea5t r\u1ed9ng l\u1edbn bao tr\u00f9m l\u00ean t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a Muji. Tsutsumi Seiji v\u00e0 Tanaka Ikko \u2013 m\u1ed9t doanh nh\u00e2n v\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o hi\u1ebfm c\u00f3 tr\u00ean \u0111\u1eddi \u0111\u00e3 g\u1eb7p nhau. Nh\u1eefng gi\u00e1 tr\u1ecb quan v\u00e0 \u00fd th\u1ee9c v\u1ec1 th\u1ea9m m\u1ef9 m\u00e0 h\u1ecd mu\u1ed1n g\u00ecn gi\u1eef gi\u1eefa bao bi\u1ebfn chuy\u1ec3n c\u1ee7a th\u1eddi \u0111\u1ea1i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u01b0 t\u01b0\u1edfng chung. V\u00e0 c\u00f3 th\u1ec3 n\u00f3i Muji \u0111\u01b0\u1ee3c khai sinh t\u1eeb ch\u00ednh t\u01b0 t\u01b0\u1edfng n\u00e0y.<\/p>\n
\u0110i\u1ec1u m\u00e0 h\u1ecd h\u01b0\u1edbng t\u1edbi l\u00e0 \u0111\u1ec9nh cao c\u1ee7a \u201cs\u1ef1 v\u1eeba \u0111\u1ee7,\u201d hay l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng. S\u1ea3n ph\u1ea9m c\u1ee7a Muji tuy c\u00f3 thi\u1ebft k\u1ebf r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang \u0111\u1ebfn gi\u00e1 tr\u1ecb \u201c\u0111\u1ee7\u201d \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ecfa m\u00e3n. Ch\u00ednh v\u00ec t\u01b0 t\u01b0\u1edfng n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, n\u00ean Muji m\u1edbi \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 \u1edf Nh\u1eadt B\u1ea3n v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n
Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh quan s\u00e1t t\u1ec9 m\u1ec9 v\u1ec1 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Muji t\u1eeb g\u00f3c nh\u00ecn thi\u1ebft k\u1ebf. Ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n quan s\u00e1t k\u1ef9 c\u00e0ng tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 \u201cthi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m,\u201d \u201cthi\u1ebft k\u1ebf trong truy\u1ec1n th\u00f4ng,\u201d v\u00e0 \u201cthi\u1ebft k\u1ebf c\u1eeda h\u00e0ng,\u201d nh\u01b0ng ch\u00fang t\u00f4i cho r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i l\u00fd gi\u1ea3i \u0111\u01b0\u1ee3c t\u01b0 t\u01b0\u1edfng n\u1ec1n t\u1ea3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Ch\u00ednh v\u00ec v\u1eady trong qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n cu\u1ed1n s\u00e1ch, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng cu\u1ed9c trao \u0111\u1ed5i v\u1edbi b\u1ed1n chuy\u00ean gia trong h\u1ed9i \u0111\u1ed3ng c\u1ed1 v\u1ea5n c\u1ee7a Muji. Nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 h\u1ecd k\u1ec3 ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Muji.<\/p>\n
Muji c\u00f3 m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c r\u1ea5t \u0111\u1eb7c bi\u1ec7t m\u00e0 ch\u00fang ta kh\u00f4ng th\u1ec3 th\u1ea5y \u1edf c\u00e1c c\u00f4ng ty kh\u00e1c. \u0110\u1ed9i ng\u0169 \u201cqu\u1ea3n l\u00fd\u201d v\u00e0 \u201cthi\u1ebft k\u1ebf\u201d b\u1eaft tay h\u1ee3p t\u00e1c v\u1edbi nhau nh\u01b0ng v\u1eabn gi\u1eef m\u1ed9t kho\u1ea3ng c\u00e1ch v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Muji. Ch\u00fang t\u00f4i r\u1ea5t h\u1ea1nh ph\u00fac n\u1ebfu \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 t\u00ecm ra cho m\u00ecnh nh\u1eefng g\u1ee3i \u00fd kh\u00e1c nhau t\u1eeb c\u00e2u chuy\u1ec7n n\u00e0y \u0111\u1ec3 v\u1eadn d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1ea1i sao Mujirushi Ryohin (hay Muji) l\u1ea1i \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n th\u1ebf gi\u1edbi? C\u00f3 l\u1ebd m\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi ri\u00eang cho c\u00e2u h\u1ecfi n\u00e0y: \u201cV\u00ec ki\u1ec3u d\u00e1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n,\u201d \u201cv\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 ch\u1ee9c n\u0103ng t\u1ed1i thi\u1ec3u,\u201d \u201cv\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng,\u201d hay \u201cv\u00ec ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t.\u201d C\u00e2u tr\u1ea3 l\u1eddi n\u00e0o c\u0169ng \u0111\u00fang nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u kh\u00f4ng n\u00f3i h\u1ebft \u0111\u01b0\u1ee3c l\u00fd do Muji th\u00e0nh c\u00f4ng.<\/p>\n
Khi nh\u1eafc t\u1edbi Muji, c\u00f3 l\u1ebd s\u1ebd sai l\u1ea7m n\u1ebfu ch\u00fang ta ch\u1ec9 nh\u00ecn v\u00e0o t\u1eebng s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb v\u00e0 ki\u1ec3u d\u00e1ng c\u1ee7a ch\u00fang. B\u1edfi c\u00f3 m\u1ed9t t\u01b0 t\u01b0\u1edfng r\u1ea5t r\u1ed9ng l\u1edbn bao tr\u00f9m l\u00ean t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a Muji. Tsutsumi Seiji v\u00e0 Tanaka Ikko \u2013 m\u1ed9t doanh nh\u00e2n v\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o hi\u1ebfm c\u00f3 tr\u00ean \u0111\u1eddi \u0111\u00e3 g\u1eb7p nhau. Nh\u1eefng gi\u00e1 tr\u1ecb quan v\u00e0 \u00fd th\u1ee9c v\u1ec1 th\u1ea9m m\u1ef9 m\u00e0 h\u1ecd mu\u1ed1n g\u00ecn gi\u1eef gi\u1eefa bao bi\u1ebfn chuy\u1ec3n c\u1ee7a th\u1eddi \u0111\u1ea1i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t t\u01b0 t\u01b0\u1edfng chung. V\u00e0 c\u00f3 th\u1ec3 n\u00f3i Muji \u0111\u01b0\u1ee3c khai sinh t\u1eeb ch\u00ednh t\u01b0 t\u01b0\u1edfng n\u00e0y.<\/p>\n
\u0110i\u1ec1u m\u00e0 h\u1ecd h\u01b0\u1edbng t\u1edbi l\u00e0 \u0111\u1ec9nh cao c\u1ee7a \u201cs\u1ef1 v\u1eeba \u0111\u1ee7,\u201d hay l\u1ef1a ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng. S\u1ea3n ph\u1ea9m c\u1ee7a Muji tuy c\u00f3 thi\u1ebft k\u1ebf r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang \u0111\u1ebfn gi\u00e1 tr\u1ecb \u201c\u0111\u1ee7\u201d \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u1ecfa m\u00e3n. Ch\u00ednh v\u00ec t\u01b0 t\u01b0\u1edfng n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, n\u00ean Muji m\u1edbi \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 \u1edf Nh\u1eadt B\u1ea3n v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n
Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh quan s\u00e1t t\u1ec9 m\u1ec9 v\u1ec1 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Muji t\u1eeb g\u00f3c nh\u00ecn thi\u1ebft k\u1ebf. Ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n quan s\u00e1t k\u1ef9 c\u00e0ng tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 \u201cthi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m,\u201d \u201cthi\u1ebft k\u1ebf trong truy\u1ec1n th\u00f4ng,\u201d v\u00e0 \u201cthi\u1ebft k\u1ebf c\u1eeda h\u00e0ng,\u201d nh\u01b0ng ch\u00fang t\u00f4i cho r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i l\u00fd gi\u1ea3i \u0111\u01b0\u1ee3c t\u01b0 t\u01b0\u1edfng n\u1ec1n t\u1ea3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Ch\u00ednh v\u00ec v\u1eady trong qu\u00e1 tr\u00ecnh ho\u00e0n thi\u1ec7n cu\u1ed1n s\u00e1ch, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng cu\u1ed9c trao \u0111\u1ed5i v\u1edbi b\u1ed1n chuy\u00ean gia trong h\u1ed9i \u0111\u1ed3ng c\u1ed1 v\u1ea5n c\u1ee7a Muji. Nh\u1eefng c\u00e2u chuy\u1ec7n m\u00e0 h\u1ecd k\u1ec3 ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap \u0111\u1ed9c gi\u1ea3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a Muji.<\/p>\n
Muji c\u00f3 m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c r\u1ea5t \u0111\u1eb7c bi\u1ec7t m\u00e0 ch\u00fang ta kh\u00f4ng th\u1ec3 th\u1ea5y \u1edf c\u00e1c c\u00f4ng ty kh\u00e1c. \u0110\u1ed9i ng\u0169 \u201cqu\u1ea3n l\u00fd\u201d v\u00e0 \u201cthi\u1ebft k\u1ebf\u201d b\u1eaft tay h\u1ee3p t\u00e1c v\u1edbi nhau nh\u01b0ng v\u1eabn gi\u1eef m\u1ed9t kho\u1ea3ng c\u00e1ch v\u00f4 c\u00f9ng tuy\u1ec7t v\u1eddi. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Muji. Ch\u00fang t\u00f4i r\u1ea5t h\u1ea1nh ph\u00fac n\u1ebfu \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 t\u00ecm ra cho m\u00ecnh nh\u1eefng g\u1ee3i \u00fd kh\u00e1c nhau t\u1eeb c\u00e2u chuy\u1ec7n n\u00e0y \u0111\u1ec3 v\u1eadn d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"featured_media":12982,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-12985","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-kinh-te","8":"first","9":"outofstock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":"2021-07-08 09:46:12","out_stock_threshold":null,"inheritable":false,"inbound_stock":0,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":1665,"lost_sales":0,"has_location":false,"update_date":"2026-01-28T23:10:52","atum_locations":[],"atum_stock_status":"outofstock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-01-28T23:10:52","calc_backorders":null,"acf":{"publisher":{"ID":1474,"post_author":"1","post_date":"2021-02-17 01:12:51","post_date_gmt":"2021-02-16 23:12:51","post_content":"","post_title":"Th\u00e1i H\u00e0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"thai-ha","to_ping":"","pinged":"","post_modified":"2021-02-17 01:12:51","post_modified_gmt":"2021-02-16 23:12:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sachviet.eu\/nha-phat-hanh\/thai-ha\/","menu_order":0,"post_type":"publisher","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product\/12985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media\/12982"}],"wp:attachment":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media?parent=12985"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_brand?post=12985"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_cat?post=12985"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_tag?post=12985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}