To\u00e0n c\u1ea3nh c\u00e2u chuy\u1ec7n kinh doanh v\u00e0 h\u00e0nh tr\u00ecnh v\u01b0\u01a1n ra to\u00e0n c\u1ea7u c\u1ee7a IKEA – \u201cg\u00e3 kh\u00f4\u0309ng l\u00f4\u0300\u201d b\u00e1n le\u0309 l\u00e2u n\u0103m v\u1eabn gi\u01b0\u0303 \u0111u\u031b\u01a1\u0323c tinh th\u00e2\u0300n cu\u0309a m\u1ecd\u0302t c\u00f4ng ty kh\u01a1\u0309i nghi\u1eb9\u0302p.<\/p>\n
H\u00e3ng n\u1ed9i th\u1ea5t Thu\u1ef5 \u0110i\u1ec3n \u0111\u00e3 t\u1ea1o n\u00ean ti\u1ebfng vang to\u00e0n c\u1ea7u nh\u1edd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o. Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 \u201cph\u1ea7n n\u1ed5i” trong th\u00e0nh c\u00f4ng c\u1ee7a IKEA. M\u00f4 h\u00ecnh v\u00e0 tri\u00ea\u0301t l\u00fd kinh doanh kh\u00e1c bi\u1eb9\u0302t m\u1edbi ch\u00ednh l\u00e0 \u0111i\u1ec1u gi\u00fap doanh nghi\u1ec7p to\u00e0n c\u1ea7u n\u00e0y v\u01b0\u0303ng v\u00e0ng ph\u00e1t tri\u00ea\u0309n trong ho\u031bn 70 na\u0306m qua.<\/p>\n
B\u1eb1ng c\u00e1ch \u0111i s\u00e2u v\u00e0o t\u1eebng v\u1ea5n \u0111\u1ec1 c\u1ee7a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, Anders Dahlvig, c\u1ef1u CEO c\u1ee7a IKEA \u0111\u00e3 ph\u00e2n t\u00edch v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb nh\u1eefng th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a IKEA, cu\u1ed1n s\u00e1ch m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi, \u0111\u1eb7t doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 tr\u00ean kh\u00eda c\u1ea1nh kinh doanh m\u00e0 c\u00f2n trong b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a, con ng\u01b0\u1eddi, m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n
Kh\u00f4ng tho\u0309a hi\u1eb9\u0302p, kh\u00f4ng \u0111\u00e1nh \u0111\u00f4\u0309i, m\u1ecd\u0302t doanh nghi\u1eb9\u0302p v\u00ec l\u01a1\u0323i nhu\u1ea1\u0302n cu\u0303ng c\u00f3 th\u00ea\u0309 l\u00e0 m\u1ecd\u0302t doanh nghi\u1eb9\u0302p v\u00ec x\u00e3 h\u1ecd\u0302i. \u201cHi\u1ec7u \u1ee8ng IKEA V\u00e0 H\u00e0nh Tr\u00ecnh Chinh Ph\u1ee5c Th\u1ebf Gi\u1edbi\u201d s\u1ebd mang t\u1edbi nh\u1eefng b\u00e0i h\u1ecdc kinh doanh \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 ch\u1ee9ng minh cho \u0111i\u1ec1u \u0111\u00f3 qua 4 ph\u1ea7n v\u00e0 18 ch\u01b0\u01a1ng n\u1ed9i dung chi ti\u1ebft<\/p>\n","protected":false},"excerpt":{"rendered":"
To\u00e0n c\u1ea3nh c\u00e2u chuy\u1ec7n kinh doanh v\u00e0 h\u00e0nh tr\u00ecnh v\u01b0\u01a1n ra to\u00e0n c\u1ea7u c\u1ee7a IKEA – \u201cg\u00e3 kh\u00f4\u0309ng l\u00f4\u0300\u201d b\u00e1n le\u0309 l\u00e2u n\u0103m v\u1eabn gi\u01b0\u0303 \u0111u\u031b\u01a1\u0323c tinh th\u00e2\u0300n cu\u0309a m\u1ecd\u0302t c\u00f4ng ty kh\u01a1\u0309i nghi\u1eb9\u0302p.<\/p>\n
H\u00e3ng n\u1ed9i th\u1ea5t Thu\u1ef5 \u0110i\u1ec3n \u0111\u00e3 t\u1ea1o n\u00ean ti\u1ebfng vang to\u00e0n c\u1ea7u nh\u1edd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o. Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 \u201cph\u1ea7n n\u1ed5i” trong th\u00e0nh c\u00f4ng c\u1ee7a IKEA. M\u00f4 h\u00ecnh v\u00e0 tri\u00ea\u0301t l\u00fd kinh doanh kh\u00e1c bi\u1eb9\u0302t m\u1edbi ch\u00ednh l\u00e0 \u0111i\u1ec1u gi\u00fap doanh nghi\u1ec7p to\u00e0n c\u1ea7u n\u00e0y v\u01b0\u0303ng v\u00e0ng ph\u00e1t tri\u00ea\u0309n trong ho\u031bn 70 na\u0306m qua.<\/p>\n
B\u1eb1ng c\u00e1ch \u0111i s\u00e2u v\u00e0o t\u1eebng v\u1ea5n \u0111\u1ec1 c\u1ee7a qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, Anders Dahlvig, c\u1ef1u CEO c\u1ee7a IKEA \u0111\u00e3 ph\u00e2n t\u00edch v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb nh\u1eefng th\u00e1ch th\u1ee9c, c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a IKEA, cu\u1ed1n s\u00e1ch m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi, \u0111\u1eb7t doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 tr\u00ean kh\u00eda c\u1ea1nh kinh doanh m\u00e0 c\u00f2n trong b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a, con ng\u01b0\u1eddi, m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n
Kh\u00f4ng tho\u0309a hi\u1eb9\u0302p, kh\u00f4ng \u0111\u00e1nh \u0111\u00f4\u0309i, m\u1ecd\u0302t doanh nghi\u1eb9\u0302p v\u00ec l\u01a1\u0323i nhu\u1ea1\u0302n cu\u0303ng c\u00f3 th\u00ea\u0309 l\u00e0 m\u1ecd\u0302t doanh nghi\u1eb9\u0302p v\u00ec x\u00e3 h\u1ecd\u0302i. \u201cHi\u1ec7u \u1ee8ng IKEA V\u00e0 H\u00e0nh Tr\u00ecnh Chinh Ph\u1ee5c Th\u1ebf Gi\u1edbi\u201d s\u1ebd mang t\u1edbi nh\u1eefng b\u00e0i h\u1ecdc kinh doanh \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 ch\u1ee9ng minh cho \u0111i\u1ec1u \u0111\u00f3 qua 4 ph\u1ea7n v\u00e0 18 ch\u01b0\u01a1ng n\u1ed9i dung chi ti\u1ebft.<\/p>\n","protected":false},"featured_media":12964,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-12981","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-kinh-te","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"supplier_id":null,"supplier_sku":"","barcode":null,"atum_controlled":true,"out_stock_date":null,"out_stock_threshold":null,"inheritable":false,"inbound_stock":0,"stock_on_hold":0,"sold_today":0,"sales_last_days":0,"reserved_stock":0,"customer_returns":0,"warehouse_damage":0,"lost_in_post":0,"other_logs":0,"out_stock_days":0,"lost_sales":0,"has_location":false,"update_date":"2026-01-28T23:10:52","atum_locations":[],"atum_stock_status":"instock","restock_status":false,"low_stock_amount":"","sales_update_date":"2026-01-28T23:10:52","calc_backorders":null,"acf":{"publisher":{"ID":12963,"post_author":"1","post_date":"2021-06-11 23:40:15","post_date_gmt":"2021-06-11 20:40:15","post_content":"","post_title":"Rio Book","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"rio-book","to_ping":"","pinged":"","post_modified":"2021-06-11 23:40:15","post_modified_gmt":"2021-06-11 20:40:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/sachviet.eu\/nha-phat-hanh\/rio-book\/","menu_order":0,"post_type":"publisher","post_mime_type":"","comment_count":"0","filter":"raw"}},"_links":{"self":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product\/12981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media\/12964"}],"wp:attachment":[{"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/media?parent=12981"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_brand?post=12981"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_cat?post=12981"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/sachviet.eu\/en\/wp-json\/wp\/v2\/product_tag?post=12981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}